Our Directors

Dr. Ernest Rex Tan 



B.Soc.Sc. (Hons.) (SINGAPORE)
M.Sc. Public Administration (Econs.) (LONDON, U.K.)

Mrs Grace Chong-Tan, is Founder and Managing Director of Smile Inc.© Dental Surgeons and an industry game changer who has introduced many firsts in Singapore: from chair-side teeth whitening in 1997, today a procedure in clinics everywhere to creating state-of-the-art boutique practices to the setting up of Singapore's first duplex-fronted practices.

Her foresight and success in making dentistry a lifestyle focus has changed public perception from one associated with pain and fear of visiting the dentist to one associated with enhancing one's self esteem and confidence through an improved smile. Today, dentistry is as popular and sought after as medicine as a career choice, and Smile Inc.©'s success has led the way to how the dental industry has started to rethink its approach to dental businesses.

Mrs Chong-Tan is also the President of Spirit of Enterprise, and was instrumental in reinstating the Institution of a Public Character (IPC) status of the Charity to continue its work in promoting and advancing entrepreneurship in Singapore and inspiring our young with the spirit of enterprise through education, interaction with SME leaders and community projects. She is also the Chairwoman of the Spirit of Enterprise - Credit Suisse Entrepreneurs Forum featuring presentations and fireside chats on topics closest to the hearts of entrepreneurs.

Mrs Chong-Tan also clinched the Overall Winner (Established Brands) title for Smile Inc.© at Singapore's Branding 'Oscars' - the Singapore Prestige Brand Award (SPBA) in 2014, its win cutting across industries and making Smile Inc.© the first dental practice to do so. She also led Smile Inc.© to be inducted into the SPBA Hall of Fame Award, 2014, as well as its wins for 5 consecutive years from 2010 to 2014 as Winner (Established Brands), Singapore Prestige Brand Award.

Mrs Chong-Tan was also an award winner in the Spirit of Enterprise Awards in 2009; SME1 Asia Award (Distinguished Category) in 2011; Asia Pacific Entrepreneurship Award in 2012 as well as the Total Defence Award (TDA) - NS Advocate Award for SMEs in 2015 and the TDA's Meritorious Defence Partner Awards from 2010 - 2013. She currently sits on the Ministry of Defence's Total Defence Award (TDA) 2016 Evaluation Board.

Mrs Grace Chong-Tan worked at the Singapore Ministry of Defence's management consultant's office after graduating with an Upper Honours in Sociology at the National University of Singapore. She went on to garner a Raffles Scholarship and a Masters in Public Administration and Public Policy at the prestigious The London School of Economics and Political Science. This provided Mrs Chong-Tan a firm foundation and skill sets that saw her serving at the Singapore Tourism Board's CEO's Office, contributing to the Board's formulation and implementation of Singapore's National Tourism Blueprint, Tourism 21, and the establishment of Smile Inc.© Dental Surgeons in 1997.
^ back to top
Marina Bay - The Sail
2 Marina Boulevard #01-02
Mandarin Gallery
333A Orchard Road #04-18
One Raffles Place
1 Raffles Place #01-61 Tower 2
+65 6222 2900 +65 6733 0660 +65 6636 1366
Email: contact@smileinc.com.sg Website: www.smileinc.com.sg